Department's tourism promotional campaigns are bearing fruits as JK receives good number of tourists during winter months. Gulmarg remains almost packed over weekends receiving adventure enthusiasts for skiing, snowboarding, heli-skiing, ice-skating to name a few activities.

‘Winter tourism picking up, 100% occupancy at Gulmarg, Patnitop’

Srinagar: Owing to various tourism promotional campaigns across India and the timely snowfall, the State’s primer resorts like Gulmarg and Patnitop are witnessing almost 100 percent occupancy giving big boost to the local tourism industry.

Secretary Tourism Rigzin Samphel said tourism department has launched marketing campaign in the regional and national newspapers which is getting good response from the travellers.

“After the instructions from Governor Satya Pal Malik of the State, we have taken massive marketing campaigns to promote winter tourism in Jammu, Kashmir and Ladakh especially Gulmarg, Pahalgam, Patnitop and Bhadarwah. We also carried out promotions on social media and the national and regional newspapers on winter tourism in JK,” said secretary tourism.

The department of tourism is also promoting other adventure activities including snow cycling at Gulmarg which has received good response from both locals and tourists

“We are also hopeful that this year’s winter season would be among the best in the last many years”

He said the State is receiving good tourist footfall and the resorts like Gulmarg and Patnitop are witnessing 100 percent occupancy.

“This would be a big boost to the local economy. We are also hopeful that this year’s winter season would be among the best in the last many years,” said Rigzin Samphel.

Secretary Tourism also said governor had emphasized on promoting Chadar Trek in Ladakh.

A joy ride on snow scooter is also popular at Gulmarg

“Good number of adventure enthusiasts is also visiting Ladkah. We have been promoting Chadar trek vigorously which receives travellers across the globe,” he said.

President of Hoteliers Club at Gulmarg Mukhtar Shah said they are receiving good enquries from the tourists for the winter months.

“We have good hotel occupancy this time and we are expecting good tourist footfall in this winter,” he said.

The department also conducted autumn and New Year festival which also helped attract travellers to the State.

Notably, the year 2018 saw 45 per cent increase in the foreign tourist arrivals especially from Malaysia, Thailand and Bangladesh.

High Commissioner of Malaysia to India, Dato’ Hidayat Abdul Hamid along with his family enjoy snow scooter ride at ski resort Gulmarg

To further tap the domestic and foreign market, the department is conducting several road shows within and outside the country in the month of January and February. The road shows will be conducting in collaboration with the local associations of travel and hospitality sector. The department is also participating in major travel marts like SATTE 2019 to be held at India Expo Mart, Greater Noida and OTM to be held in Mumbai.

Secretary Tourism Rigzin Samphel

“We are aggressively promoting all three destinations across India through advertisement in regional and local newspapers”


Please enter your comment!
Please enter your name here